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Executive Education • Ayadee Foundation

Social Entrepreneurship & Innovation

Lead Instructors: Peter Johnson & Andrew Mack

Designing ventures for systemic change. A rigorous exploration of the “Third Way” for leaders who want to deploy business logic and emerging technology toward measurable global impact.

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FormatSemester Course or Intensive
DeliveryIn-Person or Remote
LevelGraduate & Early-Career Professionals
Duration7 Modules (customizable)
The Third Way

Beyond Charity, Beyond Extraction

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The traditional binary between nonprofit mission and for-profit margin has outlived its usefulness. The most consequential ventures of the coming decade will refuse to choose between impact and sustainability. They will treat both as design constraints from day one.

Social entrepreneurship is not philanthropy with a business plan. It is a distinct discipline that requires its own strategic frameworks, its own funding logic, and its own metrics of success. Leaders who approach it with conventional MBA assumptions will build ventures that either compromise their mission to survive financially or compromise their finances to preserve moral credibility. Neither path scales.

This course teaches participants to navigate the tension between mission and market with precision rather than idealism. It draws on case studies from four continents, direct experience building and funding social ventures in frontier markets, and a candid assessment of where the field has succeeded, where it has failed, and where the most promising opportunities lie today.

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Foundational Framework

Three Disciplines of the Social Entrepreneur

Every module in this course returns to three interdependent disciplines. Ventures that master only one or two will eventually stall. The course teaches participants to hold all three simultaneously.

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I

Problem Clarity

The ability to distinguish a genuine systemic problem from a symptom, a preference, or a funding trend. Most social ventures fail because they solve the wrong problem with the right intentions.

II

Business Discipline

Revenue models, unit economics, and operational rigor applied to ventures where the customer, the beneficiary, and the funder are often three different parties with conflicting incentives.

III

Systems Thinking

Understanding how the venture interacts with regulatory environments, cultural norms, incumbent institutions, and power structures that will determine whether the innovation takes root or gets absorbed.

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Curriculum

Course Modules

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Module 01

What Is Social Entrepreneurship?

Establishing a working definition that is precise enough to be useful. This module examines the core pillars of the field, how it differs strategically from traditional business, NGO operations, and corporate social responsibility, and why impact-driven models are scaling now in ways they could not a decade ago. Participants map the current landscape and identify where genuine opportunity exists versus where the label is being applied to ventures that are neither social nor entrepreneurial.

Module 02

Challenges & Strategic Traps

The social enterprise space is littered with ventures that had compelling missions but unsustainable models. This module confronts the most common failure modes head-on: the viability test (is this problem actually a business?), the discipline gap (knowing when to pivot versus when to persist), and the market perception trap (how unclear positioning confuses funders, customers, and beneficiaries simultaneously). Participants conduct a pre-mortem on their own venture concepts.

Module 03

Funding & Institutional Structure

Social ventures face a funding landscape unlike any other sector. Impact investors, development finance institutions, blended capital vehicles, philanthropic grants, and earned revenue all operate on different timelines with different expectations. This module maps the ecosystem, teaches participants how to raise capital from multi-stakeholder funders without losing strategic coherence, and examines how legal and institutional structure decisions made at founding shape everything that follows.

Module 04

Technology as Lever, Not Product

The most effective social enterprises use technology to reshape cost structures, distribution channels, or information asymmetries rather than selling technology as an end in itself. This module examines how mobile platforms, AI, blockchain, and data infrastructure are being deployed in education, agriculture, financial inclusion, and public health across emerging markets. Participants evaluate technology choices against their own venture context, with emphasis on what works in low-connectivity, low-trust, and low-infrastructure environments.

Module 05

The 6-Month Launch Roadmap

Theory without execution is commentary. This module is purely tactical. Participants build a phased roadmap covering problem validation, prototype development, early user testing, founding team assembly, legal incorporation, and first-pilot logistics. The output is a working launch plan with concrete milestones, resource requirements, and decision triggers for the first 180 days of their venture.

Module 06

Applied Case Studies

Three extended case analyses drawn from real ventures, including both successes and instructive failures. Participants examine Agromovil, a tech-driven supply chain innovation in Central American agriculture; the institutional evolution and cautionary lessons of microfinance as a field; and a comparative analysis of social startups across Sub-Saharan Africa, South Asia, and Latin America. Each case is dissected for strategy, execution, funding structure, and systemic impact.

Module 07

Self-Assessment & The Strategic Path Forward

The course closes with honest reflection. Not everyone is suited to social entrepreneurship, and recognizing that early is as valuable as launching. Participants conduct a structured self-assessment against the competencies the course has surfaced, examine emerging trends in impact-led business, and confront the larger question: is social entrepreneurship converging with the future of commerce itself, or does it remain a distinct and necessarily separate path?

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From the Field

Case Study Contexts

The course draws on ventures and institutional experiences across multiple geographies. These are not hypotheticals. They are drawn from the instructors’ direct advisory and operational involvement.

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Latin America

Agromovil & Agricultural Supply Chains

Technology-driven logistics connecting smallholder farmers to urban markets in Central America, navigating infrastructure gaps, informal economies, and trust deficits.

Global

Microfinance: Institutional Lessons

From Grameen to commercial microfinance and its discontents. What the field’s evolution teaches about mission drift, regulatory capture, and the limits of financial inclusion as a standalone theory of change.

Sub-Saharan Africa

Mobile-First Social Ventures

How M-Pesa and its descendants reshaped expectations for technology-driven inclusion, and what the second wave of African social startups is doing differently.

South Asia

Scaling in Complex Regulatory Environments

Navigating government partnerships, informal power structures, and multi-stakeholder governance when building ventures that depend on public infrastructure for distribution.

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Participant Outcomes

What Participants Walk Away With

01 A validated venture concept with a 6-month launch roadmap, funding strategy, and first-pilot design
02 Fluency in multi-stakeholder funding models and the institutional structures that support or undermine social ventures
03 A candid self-assessment of their own readiness for social entrepreneurship, grounded in the competencies the course surfaces
Who This Is For

Builders, Not Bystanders

This course is designed for people who want to build something, not study the field abstractly. It serves young professionals transitioning from conventional business roles who sense that impact-driven work requires a different strategic vocabulary. It also serves experienced development professionals who have seen the limits of grant-funded approaches and want to explore market-based alternatives with intellectual honesty.

Participants should arrive with a venture concept, a problem they care about, or at minimum a serious curiosity about whether this path is for them. The course will reward that openness. It will not reward wishful thinking.

Typical Participant Profiles

MBA & Graduate Students Early-Career Professionals Development Sector Practitioners NGO Leaders Exploring Earned Revenue Impact Investors Tech Founders Pivoting to Impact CSR & ESG Leads Intrapreneurs

Delivery options: Available as a full-semester university course (14–16 weeks), a compressed executive intensive (3–5 days), or as individual modules integrated into existing graduate or professional development programs. Delivered in-person or remote. Cohort sizes typically range from 15 to 35 participants.

Lead Instructors

Johnson & Mack

This course is co-taught by two practitioners whose careers have spanned the full spectrum from institutional development to venture building.

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Peter Johnson

Ayadee Foundation • Blue Shift Labs

Strategic foresight consultant, educator, and former U.S. Foreign Service Officer with experience across 34+ countries. Peter teaches executive education at Humboldt University Berlin, serves as AI Expert for the EU Global Technical Assistance Facility, and holds a Finance Fellowship with Scale AI. His doctoral research at the University of the Basque Country examines cooperative and DAO governance structures. He has taught 800+ students at accredited institutions across four continents.

Andrew Mack

Co-Instructor

Andrew Mack brings deep operational experience in social venture design, technology strategy, and innovation ecosystems. His work has focused on bridging the gap between technology-driven solutions and the institutional realities of emerging markets, with particular expertise in Latin American and African contexts.

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Request Enrollment

Tell us about your background, your venture concept or area of interest, and how this course fits your trajectory. We respond within five business days.